The domestic women's bag market has great potential. From 2005 to 2010, China's women's bag industry maintained a high-speed growth trend, and the average annual compound growth rate of its output value reached 18.5%.

According to the survey results of authoritative institutions, women aged 20-44 in Taiwan spend an average of about 2200 yuan on women's bags, while the per capita expenditure on women's bags in mainland China is only one tenth of that in Taiwan. Under the background of China's rapid economic development and increasing residents' income, women's bag consumption is expected to reach a new level. According to their own personal style and different social occasions, choose appropriate women's bags, and constantly add new products according to the changes of the trend. This consumption habit has gradually become the consensus of modern urban women's life collocation, and the consumption potential of women's bag market is huge.

China's light leather processing ranks first in the world. The export value of leather products has ranked first in the light industry for many years. China is increasingly becoming the processing and production base of international brand leather products, and the production technology has fully reached the international advanced level. After decades of rapid development, leather products are very rich. At the same time, China is also a big country of luggage production, and has formed Guangdong Huadu and Fujian Quanzhou.